Define Watches Service Centre Epworth Building Suite 423 33 Pirie Street Adelaide SA 5000
NB: PLEASE don’t call as this takes the watchmaker away from the workbench… thanks for understanding.
[\/video] You only have to hold an Armin Strom watch in your hand or place it on your wrist to experience the feeling of watchmaking at its finest. The Armin Strom range comprises limited edition timepieces that are available in a choice of steel and various precious metals with and without gems. The ranges are based upon hand-produced, skeletonised movements which are the culmination of perfection in terms of contemporary design, masterful clockwork and precise assembly. Armin Strom is exclusively presented by Define Watches in the Australian market.","url":"https:\/\/www.definewatches.com.au\/armin-strom\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127038,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127039":{"id":"item-127039","name":"Benzinger","attrTitle":"View the Benzinger watch collection","description":"Benzinger Beautifully handcrafted works of art [\/video] Jochen Benzinger produces some of the world\u2019s finest examples of bespoke, one-off timepieces and is arguably the master of watch ennobling, skeletonising and guilloching. The highly selective range offered by Define Watches can be tailored to your wishes via individually engraved and skeletonised components such as personalised rotors, made to order, based upon your specifications. Benzinger watches are unique pieces individually handcrafted with exact attention to detail and stunning aesthetics. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/benzinger\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127039,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127041":{"id":"item-127041","name":"Bruno S\u00f6hnle","attrTitle":false,"description":"Bruno S\u00f6hnle Stunning looking watches and great value\u2026 Bruno S\u00f6hnle timepieces are produced in Germany\u2019s famed Glash\u00fctte region establishing their production standards and accuracy benchmarks with the likes of Lange & S\u00f6hne, Original Glash\u00fctte and M\u00fchle-Glash\u00fctte. The name Bruno S\u00f6hnle has been associated with traditional watchmaking for over 50 years. During this time it has become synonymous with high quality watches for men and women showcased in a variety of styles and price points. Whether your preference is mechanical or quartz, streamlined or embellished there is something for everyone. Because Bruno S\u00f6hnle watches are excellent value for money, high quality and stunningly designed, you will always find the right watch at the right time. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/bruno-sohnle\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127041,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127044":{"id":"item-127044","name":"Dornbl\u00fcth & Sohn","attrTitle":"View the Dornbl\u00fcth & Sohn watch collection","description":"Dornbl\u00fcth & Sohn Traditional craftsmanship and old world charm\u2026 Each timepiece produced by this longstanding house is crafted and finished, by hand, in the tradition of the old Swiss and German masters, without computer-controlled, modern machines. Before each watch heart begins to beat, the components are carefully hand assembled and painstakingly finished to create a piece which exudes old-world charm and watchmaking excellence. In their own words, D. Dornbl\u00fcth & Sohn, invites you to \u2018Experience with us the traditional craftsmanship of fine German watchmaking as it was a hundred years ago. The result is a unique timepiece to treasure for generations to come.\u2019","url":"https:\/\/www.definewatches.com.au\/dornbluth-sohn\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127044,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127045":{"id":"item-127045","name":"Erwin Sattler","attrTitle":"View the Erwin Sattler clock and watch collection","description":"Erwin Sattler Clocks that outlast generations It has a symbolic character that each generation proudly passes on a precision pendulum clock, table clock or watch winder to their descendants. Erwin Sattler is not only a synonym for impeccable technology and exceptional design paired with classic elegance. From precision pendulum clocks and pendulum clocks to table clocks and watch winders, an Erwin Sattler piece is a statement that carries a deep belief in values and ideals that stand the test of time. These values and ideals are shared by both the maker and customer of an Erwin Sattler clock \u2013 whether it is a precision pendulum clock, grandfather clock or table clock. We hope you enjoy exploring the Erwin Sattler collection \u2013 so please take all the time you need. Do you live outside Australia, New Zealand, Hong Kong or Singapore? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/erwin-sattler\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127045,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127046":{"id":"item-127046","name":"Grieb & Benzinger","attrTitle":"View the Grieb & Benzinger watch collection","description":"Grieb & Benzinger The quintessence of exclusive, handmade, bespoke timepieces [\/video] Positioned among the elite of bespoke watchmakers, Grieb & Benzinger is a rare, boutique watch atelier renowned for its unique reinvention of important classics. Formed by Hermann Grieb, a specialist in the traditional restoration of vintage masterpieces, and Jochen Benzinger, master watch ennobler, this relatively young company is responsible for some of the world\u2019s most significant decorated watch reinterpretations. Within each Grieb & Benzinger timepiece beats the heart of a freshly reformed historical movement. The filigreed components are deconstructed and restored down to the smallest detail. There are no blueprints and only a handful of specialists in the world are able to complete such complicated horological restorations and intense modifications. This places Grieb & Benzinger in a unique position within the world of horology and ensures that a timepiece by Grieb & Benzinger will appreciate in value and worth over time.","url":"https:\/\/www.definewatches.com.au\/grieb-benzinger\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127046,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127047":{"id":"item-127047","name":"Habring\u00b2","attrTitle":"View the Habring\u00b2 watch collection","description":"Habring2 Austria\u2019s answer to exquisite timekeeping\u2026 [\/video] Habring2 is a relatively young and vibrant Austrian watchmaking company started in 2004 by husband and wife team, Richard (formerly technical developer with IWC and Lange & S\u00f6hne) and Maria Kristina Habring. Remarkably, within 10 years of its inception, Habring2 released its own in-house calibre \u2013 the A11 and has been awarded coveted first place at The Grand Prix d\u2019horlogerie de Geneve for three consecutive years. This is a huge accolade for a small, independent watch manufacturer and adds value and integrity to the brand. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/habring\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127047,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127048":{"id":"item-127048","name":"Hanhart","attrTitle":"View the Hanhart watch collection","description":"Hanhart Specialists in time measurement & chronographs [\/video] The name Hanhart is synonymous with precision timekeeping. Since its inception in 1882, the company has been creating timepieces that combine precision engineering with unique design. With its passion for technical inventiveness, Hanhart has established an international reputation in the world of horology. Hanhart watches are geared towards the following principles: maximum precision, exceptional reliability, optimal readability, simple and secure operation, and the greatest possible robustness. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/hanhart\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127048,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127049":{"id":"item-127049","name":"Hentschel","attrTitle":"View the Hentschel watch collection","description":"Hentschel Hamburg custom-made wristwatches \u2013 quality down to the last detail\u2026 For more than 200 years watch manufacturers from Hamburg have created chronometers for the sea-going captains of the city. Continuing this tradition, Hentschel Hamburg produces high-grade watches according to the well-acknowledged Hanseatic chronometric standard. In contrast to contemporary, industrial mass-production Hentschel still custom-designs individual watches according to individual orders. All components of a Hentschel timepiece are made and developed in-house or are manufactured exclusively for Hentschel Hamburg. Hentschel never uses parts that are used by other watch brands. This is the subtle but significant difference that sets Hentschel watches apart from larger brands and gives you the certainty of wearing a truly special timepiece. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/hentschel\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127049,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127050":{"id":"item-127050","name":"Jaeger & Benzinger","attrTitle":"View the Jaeger & Benzinger watch collection","description":"Jaeger & Benzinger A hidden gem in the watch world Jaeger & Benzinger \u2013 a hidden gem in the watch world. This boutique, German watch brand is the collaboration of two passionate horologists and purveyors of truly hand-made products: Kay Jaeger and Jochen Benzinger. Together they create and curate a stunning collection of handmade watches comprising exquisite limited editions with rare, vintage movements that are finished with Breguet-frosted dials and guilloched details that set them apart from other bespoke brands. In fact, Jaeger and Benzinger is one of only a few brands that can deliver the Breguet frosted dial outside of Breguet. Jaeger & Benzinger watches can be summed up in a few simple words: optimal quality and exceptional value for money. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/jaeger-benzinger\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127050,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127051":{"id":"item-127051","name":"Kudoke","attrTitle":"View the Kudoke watch collection","description":"Kudoke Kudoke Handcraft and Individuality There are myriad watches available but very few are truly handmade to trigger special emotions. Stefan Kudoke\u2019s watches are characterized by the perfectly coordinated refinements of their movements and a strong emphasis on individuality. This is how a Kudoke timepiece transforms over weeks of manual work into a bespoke work of art. Stefan\u2019s top priority is individuality \u2013 an individuality that cannot be found in a mass-produced series, but rather in single pieces. By realizing special requests and bespoke customization, each KUDOKE reflects the personality of its owner. \u201cThe maintenance of traditional watchmaking and the creation of something special is our daily drive \u2013 the creation of an extraordinary watch is our goal.\u201d Stefan Kudoke So, take your time with the extraordinary, mechanical masterpieces from KUDOKE where \u2026 time is for you","url":"https:\/\/www.definewatches.com.au\/kudoke\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127051,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127052":{"id":"item-127052","name":"Lang & Heyne Dresden","attrTitle":"View the Lang & Heyne watch collection","description":"Lang & Heyne Dresden The beauty of time [\/video] The exclusive independent watch brand Lang & Heyne creates timepieces that combine extraordinary constructions, unique complications and delicate finishes housed in precious materials to present ticking treasures that will last a lifetime and beyond. Based in Dresden, Germany\u2019s cradle of Saxon watchmaking, the company was formed shortly before the millennium by fifth-generation watchmaker Marco Lang to proudly continue a noble horological lineage. Collections are inspired by the great rulers from Saxony and around Dresden because the, and the region they cared for, are known for their instrumental role in reformation, cultural, political and artistic advancement during times of great change. Today, the company\u2019s goal is simple: to create the most beautiful version of time possible and continue to challenge possibilities. The production of a Lang & Heyne timepiece requires the highest level of manual skill and technical knowledge. By incorporating modern technologies with long-forgotten methods such as silver grinding, Lang & Heyne ensures each piece is both functionally precise and aesthetically stunning. A Lang & Heyne watch is more than a just timepiece; it\u2019s a statement about its owner that discreetly reflects his\/her style and sophistication. In this\u2026","url":"https:\/\/www.definewatches.com.au\/lang-heyne-watches\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127052,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127053":{"id":"item-127053","name":"Lehmann","attrTitle":"View the Lehmann watch collection","description":"Lehmann Ultra-precise mechanical watches [\/video] Lehmann Precision Watches is the result of founder, Markus Lehmann\u2019s childhood dream to create his own timepiece. Lehmann watches are characterized by highly precise technology, a clear-cut, ultra-modern design, and the manufacturer\u2019s commitment to upholding the tradition of mechanical watches \u2018made in Germany\u2019. For more than two generations parent company Lehmann Pr\u00e4zision has been manufacturing precision parts for the optical and watchmaking industry. Many years of research, development and testing paved the way for the launch of Lehmann timepieces in 2011. The company\u2019s unique competence (the extraordinary precision of Lehmann parts and machines) ensures the superior quality of the watch components produced in-house on Lehmann machines to exacting Lehmann standards. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information.","url":"https:\/\/www.definewatches.com.au\/lehmann\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127053,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127054":{"id":"item-127054","name":"MeisterSinger","attrTitle":"View the MeisterSinger watch collection","description":"MeisterSinger Specialist in single-handed Swiss-made watches MeisterSinger is renowned as the specialist in single-handed watches. Because life is moving faster and faster and we adapt to the increasing pace of time, MeisterSinger seeks to contradict the \u2018rush through life\u2019 with its unique interpretation and presentation of the classic wristwatch. After all, timekeeping began with a single hand \u2013 sundials, the first church steeple clocks and Breguet\u2019s subscription watches. In this sense, MeisterSinger watches dispense with superfluous decoration and complications affording them an unparalleled clarity of appearance and a minimalistic air. Thanks to the accurate single hand setting and placement of the numerals on the dial, it is easy to read the time to five-minute precision. MeisterSinger watches are designed to teach us to be relaxed with time once again. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/meistersinger\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127054,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127055":{"id":"item-127055","name":"Moritz Grossmann","attrTitle":"View the Moritz Grossmann watch collection","description":"Moritz Grossmann Elegant timepieces with heritage [\/video] In the mid-19th century, gifted watchmaking pioneer Moritz Grossmann founded his watch manufactory in the then tiny village of Glash\u00fctte. Today, Moritz Grossmann is run by master watchmaker Christine Hutter who strives to uphold the integrity and heritage of the brand. In keeping with the concept of \u201cmanu factum\u201d, everything is \u201cmade by hand\u201d at Moritz Grossmann \u2013 from the smallest part to the complete movement. The innovative spirit of the brand comes to life in its new state-of-the-art atelier in Glash\u00fctte. This is the point of departure for a collection that is rooted in traditional craftsmanship yet committed to retaining its place in the future of watchmaking. Moritz Grossmann watches are sophisticated, elegant and exceptionally beautiful on the wrist. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information.","url":"https:\/\/www.definewatches.com.au\/moritz-grossmann\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127055,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127056":{"id":"item-127056","name":"M\u00fchle-Glash\u00fctte","attrTitle":"View the M\u00fchle-Glash\u00fctte watch collection","description":"M\u00fchle-Glash\u00fctte Nautical instruments and precision watchmaking Being one of the few, long-standing Glash\u00fctte establishments, M\u00fchle is proud to be affiliated with the high ranking, original German watchmakers of this region. The company is now managed by fourth generation family members who continue to cherish the traditions of their forefathers as well as evolve the style and characteristics of these sought-after watches. The company\u2019s long and illustrious history has continued to shape its philosophy of producing precision watches that are built to last. M\u00fchle\u2019s watches adhere to classical design principles and reflect an elegance and air of style that is completely their own. If Glash\u00fctte is the home of German accuracy, then M\u00fchle is where this accuracy is embodied into timepieces. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/muhle-glashutte\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127056,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-135782":{"id":"item-135782","name":"P\u00f6hlmann-Bresan","attrTitle":"View the Poehlmann Bresan watch collection","description":"Hidden gems and \u2018the next big thing\u2019 are a rarity in any industry but watchmaking duo Lukas Poehlmann and Josef Bresen could fit the bill. This dynamic, future-focused team have joined forces to create an elegant, functional, and expertly crafted collection to launch their independent brand Poehlmann Bresan. Applying their years of training and apprenticeships at some very well-known brands like Wempe and Lang & Heyne, this team has created their own calibre, housed in an elegant case, designed to appeal across generations. Now is a great time to get on board as the Peohlmann Bresan wave gathers momentum","url":"https:\/\/www.definewatches.com.au\/pohlmann-bresan\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":135782,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127057":{"id":"item-127057","name":"Sinn","attrTitle":"View the Sinn watch collection","description":"Sinn World renown leading German watchmaker [\/video] Sinn, a Germany based watchmaker, enjoys a global reputation as a manufacturer of some of the most technically advanced, functional timepieces on the market. Holding several patented watch technologies such as DIAPAL lubrication-free escapement and Tegiment steel hardening, the company epitomizes German design and optimal manufacturing standards. The extensive Sinn range features collections of mechanical watches engineered to meet the needs and demands of modern life, with the perfect piece to suit the most discerning male or female wear. Define Watches is the official Sinn dealer for Australia and New Zealand? If you live outside of these locations, like Hong Kong, Singapore and more then we are authorised to supply our Sinn watches to you too, so please contact us for more information.","url":"https:\/\/www.definewatches.com.au\/sinn\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127057,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127058":{"id":"item-127058","name":"Tutima Glash\u00fctte","attrTitle":"View the Tutima Glash\u00fctte watch collection","description":"Tutima Watches Made in Glashuette, where the exceptional is tradition and tradition is exceptional Since its foundation in 1927 as one of the early Glashuette watch companies, Tutima has remained focused on delivering timekeeping precision to the highest German horological standards. Today, Tutima watches deliver not only optimal quality but also technical precision and the exquisite Glashuette-finish that is coveted the world over. Do you live outside Australia or New Zealand? We are authorised to sell some models overseas, so please contact us for more information","url":"https:\/\/www.definewatches.com.au\/tutima-watches\/","target":false,"xfn":false,"itemParent":"item-127034","itemId":127058,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]}}},"item-127059":{"id":"item-127059","name":"Shop by Lifestyle","attrTitle":false,"description":"","url":"#","target":false,"xfn":false,"itemParent":"item-140168","itemId":127059,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""],"children":{"item-127060":{"id":"item-127060","name":"Everyday Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/casual-watches\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127060,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127061":{"id":"item-127061","name":"Chronographs & Sports Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/chronographs\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127061,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127062":{"id":"item-127062","name":"Diving Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/diving-watches\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127062,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127063":{"id":"item-127063","name":"Ladies Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/ladies-watches\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127063,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127064":{"id":"item-127064","name":"Limited Edition Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/limited-editions\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127064,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127065":{"id":"item-127065","name":"Luxury & Dress Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/luxury-watches\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127065,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-127066":{"id":"item-127066","name":"Pilot Watches","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/pilot-watches\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":127066,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-134715":{"id":"item-134715","name":"Premium Table, Wall & Pendulum clocks","attrTitle":false,"description":"","url":"https:\/\/www.definewatches.com.au\/shop\/clocks\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":134715,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]},"item-134716":{"id":"item-134716","name":"Watch Winders","attrTitle":false,"description":"Mechanical wristwatches are coveted collector\u2019s items. And thanks to the diversity of interesting objects, enthusiastic wearers often own more than just one wristwatch with classic inner workings. These objects lie in the safe or display case and wait to be used. Before putting the wristwatch on, the mainsprings must be tensioned, the hands must be adjusted and the date must be set. For models with full calendar in particular, this may take a little time. With the watch winders from the Rotalis series, Erwin Sattler is offering an alternative, which provides optimum conditions for the quality pieces, guarantees a high level of technical performance and, of course, is a piece of jewellery itself.","url":"https:\/\/www.definewatches.com.au\/erwin-sattler\/watch-winders\/","target":false,"xfn":false,"itemParent":"item-127059","itemId":134716,"megaTemplateId":false,"megaContent":false,"megaContentType":"default","open":false,"badgeContent":false,"itemIcon":"","hideItemText":false,"classes":[""]}}},"item-134586":{"id":"item-134586","name":"Clocks & Winders","attrTitle":"View our range of Watch Winders & Clocks","description":"Erwin Sattler Clocks that outlast generations It has a symbolic character that each generation proudly passes on a precision pendulum clock, table clock or watch winder to their descendants. Erwin Sattler is not only a synonym for impeccable technology and exceptional design paired with classic elegance. From precision pendulum clocks and pendulum clocks to table clocks and watch winders, an Erwin Sattler piece is a statement that carries a deep belief in values and ideals that stand the test of time. These values and ideals are shared by both the maker and customer of an Erwin Sattler clock \u2013 whether it is a precision pendulum clock, grandfather clock or table clock. We hope you enjoy exploring the Erwin Sattler collection \u2013 so please take all the time you need. Do you live outside Australia, New Zealand, Hong Kong or Singapore? 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The Armin Strom Gravity Equal Force Green Men’s Automatic Luxury watch. Featuring a 41mm Stainless Steel case, impressive Green dial, 3 ATM / 30m water resistance, and outstanding precision, this timepiece showcases the premium design and quality that independent Swiss watchmaker Armin Strom is renowned for.
Gravity Equal Force demonstrates Armin Strom’s core principle of continual innovation.
This collection showcases Armin Storm’s contemporary design and masterful watchmaking skills, elevating them further by enhancing the consistency and reliability of timekeeping with several technical developments in the ASB19 calibre – more on this below.
The inspiration behind Gravity Equal Force was Armin Strom’s desire to transmit equal force to the balance, thereby increasing the consistency of rate. Building upon the classic stop-works mechanism, Armin Strom developed an ingenious stop-works declutch system that operates inside the mainspring barrel to limit the torque delivered to the balance, providing smoother power delivery. This represents the first time a stop-works declutch mechanism has been added to an automatic winding movement and is another first from the Armin Strom Atelier.
The development came about through an incessant drive for horological improvement. Not content with one innovation, Armin Strom’s watchmakers found further inspiration in a pocket watch from a U.S. collector. When repair works were being conducted on the piece, the development team noticed how its motor barrel design showed clear advantages over the standard going barrel system. Inspired by their observations, the watchmakers designed a barrel that operated in the reverse of a traditional mainspring barrel by driving the going train via the barrel arbour to wind the barrel housing, which not only improved functionality but also reduced wear.
This watch takes the traditional mainspring barrel and turns it on its head by adding a stop-work declutch mechanism combined with automatic winding to create consistent power delivery to the balance. With a bold redesign of the movement, dial and case, Gravity Equal Force marks the launch of the new System 78 Collection, highlighting innovative watchmaking at a competitive price.
Furthermore, the state-of-the-art design creates a stable, low-friction axis of rotation for the mainspring to deliver power from the barrel arbour, supported by precision jewel bearings. Though using only a portion of the mainspring by preventing it from completely unwinding, Armin Strom still achieved a power reserve of 72 hours. Wound by a unidirectional winding micro-rotor visible from the dial, the mainspring bears a power reserve indicator on the barrel cover for reference.
And so, with numerous small improvements to the going train and winding mechanism, Armin Strom’s Calibre ASB19 was born!
The development demonstrates Armin Strom’s commitment to continually questioning established watchmaking theory and adopting in-house R&D to advance horological technology. Claude Greisler, co-founder of Armin Strom, defines the improved usability when he says, “We have reinvented the whole functionality of an automatic watch movement to bring another level of precision and to offer our collectors more assurance for reliable daily wear.”
Gravity Equal Force also differs from previous models because of its off-centre dial and slimmer case with a smaller diameter. The highlight of the watch is now the triplet of bridges echoing the pocket watch inspiration behind the ASB19. The 41-millimetre case, a first for Armin Strom, should appeal to the more classically-inclined collector. The contemporary dimensions maintain the essence of Armin Strom’s DNA while shaping a new aesthetic that showcases a reduction to the essential. Moving to an off-centre dial, the Gravity Equal Force is more legible thus optimising the wearer’s experience and ongoing enjoyment.
The fresh combination of the vibrant green dial, angular steel movement and flame-blued screws and jewels gives this piece a real sense of self. It is the perfect timepiece for lovers of contemporary horology and unique expression.
Technical Specifications
Model: Ref. ST19-GEF.90.AL.M.35 Manufacture movement: Armin Strom manufacture Caliber ASB19, Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds Indications: Hours, minutes, seconds, Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds Regulating system: Balance wheel with 4 regulating screws Power reserve: Geneva stop-work limited to 72 hours Dimensions: 35.52 mm x 11.67 mm Frequency: 3,5 Hz (25,200 vph) Finishing: Hand-finishing to the highest quality level Jewels: 28 Number of components: 202 Case: Stainless steel, Sapphire crystal and case back with anti-reflective treatment Diameter: 41 mm Height: 12,65 mm Water resistance: 3ATM Dial: Offset with subdial – Green colour Hands: Manufactured by Armin Strom – stainless steel with hand finishing Straps: Delivered with a genuine black alligator leather strap and stainless steel ardillon buckle. A stainless steel double-folding clasp is an option.
Manufactory visit and tour
Gravity Equal Force inspiration and development
Gravity Equal Force represents a drive to constantly improve Armin Strom watches with every model. As a creative watch brand focused on innovation, Armin Strom’s watchmakers and movement engineers routinely research and explore concepts across the horological landscape in search of ways to rethink theory and practice.
The Gravity Equal Force development began with a desire to deliver equal force to the regulating system. The result was a stop-works declutch mechanism incorporated into the barrel housing ensuring consistent power delivery to the balance and escapement.
Utilizing a Geneva wheel mounted to the barrel housing cover, the rotation of the mainspring barrel is limited to just 9 full turns out of a possible 12.5. This represents the central 72% of the mainspring’s potential torque curve, the flattest and most consistent portion. As the barrel housing unwinds around the arbor, a pin counts off the rotations on the Geneva wheel until it reaches the locked position and prevents further unwinding.
This limit keeps the power delivery to the balance as consistent as possible and the amplitude in optimal range. Once it reaches the upper limit, the declutch mechanism guarantees the slip of the mainspring and allows the micro rotor to turn evenly when fully wound.
A small declutch lever is attached to the Geneva wheel that marks its rotation and power reserve from full to empty. Sitting atop the barrel cover, the power reserve location will change as the watch is wound, providing some playful variation in the dial display.
The new stop-works declutch mechanism coincides with a complete reassessment of the mainspring barrel construction. When a U.S. client brought a vintage pocket watch to Armin Strom for repair, it created an opportunity to explore techniques that were common in earlier watches and update them for use in a modern movement.
Upon inspection it was discovered that it bore a motor barrel whose barrel and winding mechanism are constructed opposite that of the standard going barrel. The standard design sees a central arbor often supported by jewel bearings rotating inside the barrel to wind the mainspring. Once fully wound, the arbor remains fixed while the mainspring pushes the barrel housing and so driving the going train.
A typical mainspring barrel doesn’t rotate in a precision jewel bearing but around the arbor, which means higher friction and less precise rotation. The Armin Strom motor barrel design reversed this so that the barrel housing stays locked after winding, allowing the well supported and more precise arbor to rotate and drive the going train.
This simple change goes against at least a century of tradition, yet, when assessed objectively, it is clear that it is a demonstrably better system as it is more precise and stable during operation of the movement. Armin Strom’s watchmakers built on this idea to create an entirely new watch that launches a brand-new collection.
The development of Caliber ASB19 sees continued improvement throughout all the components thanks to the technological advancement of the previous centuries. A new layout combined with improved geometry for the gear teeth and adjustments provides smoother operation and more robust functionality.
Armin Strom’s focus on innovation and development was kickstarted during the development of its groundbreaking Resonance Clutch Spring and has led to the watchmakers rethinking everything in an attempt to innovate where others stagnate. This isn’t limited to mechanics alone; the entirety of Armin Strom’s design aesthetic is evolving to build a new core moving forward.
The previous openworked display has been replaced by a dial offset from the center, providing a clear indication for the time to avoid any confusion. Retained are the visible barrel and micro rotor, though now supported by clean geometric bridges harkening to pocket watches of the past. The entire presentation has the goal of reducing details to the essential for a cohesive package.
The previous case design has been trimmed down to create the first 41-millimeter case for Armin Strom. The iconic lip at 6 o’clock, which can be traced back to Mr. Armin Strom himself, is still present, though in a much more streamlined form. Armin Strom has taken the opportunity to improve finishing on every component throughout the movement, creating a new standard for Armin Strom calibers.
The entire philosophy of development at Armin Strom is reorganizing to focus on updating the aesthetic design to signify a new chapter for the brand. The intention is to take every opportunity to rethink watchmaking theory, improve each new watch, and take Armin Strom’s level of finishing ever higher.
System 78 - A new entry to Armin Strom
“The Gravity Equal Force signals a new direction for the brand, launching the System 78 collection to replace the Single Barrel Collection. The collection is intended to be the entry point for Armin Strom, an haute horlogerie collection at a reasonable price point with impeccable finishing and constant invention.
“It’s not self-evident that we can present our watchmaking values and hunger for innovation to a broader audience. It was a big challenge to offer this level of perfection for that price” says Serge Michel, Founder of the Manufacture.
The name displays what the brand hopes to create, a System of fine watchmaking available to all who desire it. Every piece will feature an innovation as well as showcasing the watchmaking philosophy of Serge Michel and Claude Greisler, co-founders of the modern Armin Strom, both born in the same year, 1978. Thus the System 78 collection is born.”
Armin Strom today: Serge Michel and Claude Greisler in partnership
Children born in the same year growing up in a town like Burgdorf (population 15,000) are likely to know each other, either through school, family, or mutual friends. Such is the case with Serge Michel and Claude Greisler, who grew up in the town where Armin Strom, famous for his watch skeletonisation skills, had his watch shop and workshop. When the plastic Swatch watch was launched, having been developed and produced in the nearby city of Bienne, Serge was hooked and started collecting Swatches, following in the footsteps of his father, who is also a watch collector. It was a passion that would continue throughout his life. But while Serge went on to study marketing, Claude decided to become a watchmaker, first attending the watchmaking school in Solothurn before specializing in the restoration of vintage and complicated movements at the CIFOM technical school in Le Locle, concluding his studies there with a specialization in movement development.
Both Serge and Claude had known about watchmaker Armin Strom from a very young age. Serge not only remembers peering through the window of his store to look at the watches, but also the fact that Armin Strom was a local celebrity known for travelling far and wide to deliver his watches to customers. Claude had also known about Armin Strom from an early age, since his parents owned an optician’s shop right next to Armin Strom’s store in the historic centre of Burgdorf. In Serge’s case, Armin Strom became a family friend and at convivial dinners the talk would often turn to watches and watchmaking. It was hardly surprising, therefore, that the family friendship evolved into a business relationship in 2006 as Armin Strom was considering how to ensure the future of his name and reputation.
“I was convinced that this is a fantastic opportunity to maintain this tradition of skeletonizing watches and develop it for the future, and my family agreed,” says Serge. “That was back in 2006, but at the time we didn’t really have the knowledge about watchmaking. We had the passion, but we needed someone who was an expert on the watchmaking side of things, which is where Claude comes in. He joined me in 2007, and we started to set up the brand Armin Strom and change the direction from purely handmade skeletonised watches to a fully equipped manufacture, which we are today.”
For Claude Greisler, it was like a dream come true. “When Serge first called me and talked about taking the brand to the next level with a factory and taking the brand over from someone from the same town as us, it was the perfect mix. Armin Strom had always been interested in the mechanics of the movement, so to be able to take this philosophy forward was a fantastic opportunity.”
The core element in the vision of the duo was always to consider the movement as the very heart of the watch, which meant that the company would need to be a manufacture to produce its own movements. “This was not just a question of designing our own movements,” explains Claude, “but being able to take exactly the kind of brass that we wanted and the type of steel that we wanted to make the best possible plates, bridges, screws and pinions that we could and to do the electroplating and finishing, as well as the assembly, all in-house.”
Armin Strom: A fully integrated manufacture
While Armin Strom is a vertically integrated complete horological manufacture, no new watch movement would ever have seen the light of day were it not for Claude Greisler, who puts ideas such as the one for the revolutionary Mirrored Force Resonance movement down on paper before they are transferred to computer-aided design programmes to start modelling the movement. Like so many things at Armin Strom, all of this is done in-house, with the dimensions calculated down to a precision of one micron to provide the inputs for the machines that will eventually produce the smallest of components.
At Armin Strom, the majority of components in the movement, with the exception of the escapement and balance spring, are produced in-house. Small round components like screws, pinions and gear wheels are produced by profile-turning machines, which gradually whittle away long steel or brass rods from the side to cut teeth or axles. Larger components such as base plates and bridges are produced from brass on CNC machines, which are capable of machining along multiple axes consecutively using different tools for different operations, moving the component using robotic arms.
Particularly small and delicate components, such as smaller bridges, levers and springs, are produced using wire erosion. This involves threading a wire that is not much smaller than a human hair through a tiny hole in the metal. An electrical current running through the wire reacts with a solution in which the entire working plate is dipped, thus “eroding” minuscule amounts of the metal. This allows particularly delicate operations to be carried out while maintaining the structural integrity of the metal. In fact, Armin Strom does not produce any of its components by stamping because of the stresses that this places on the metal.
Once the raw components are manufactured, they are engraved, bevelled, polished and decorated with circular graining or Geneva stripes by hand before moving to the in-house electro-plating department. Here, all steel and brass components are first given a gold plating before a layer of nickel is added to prevent corrosion and harden the surface. After cleaning, the parts are then dipped in other electroplating baths to give them their final colour such as rhodium, ruthenium or rose gold. It is only thanks to its mastery of electroplating techniques inside its own workshops that Armin Strom can allow customers to choose preferred colours for the coating on different components.
Only then can the individual components of the movement be passed on to the watchmaker for assembly. After setting the jewels into the base plate and bridges, the watchmaker adds the gear train and mainspring. After the escapement and balance wheel are positioned, the movement finally comes to life…only to be completely disassembled, cleaned and dried before being re-assembled and lubricated. After several days of testing the precision, the watch is finally ready.
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