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Watch Brands

At Define Watches we place great importance on maintaining a direct relationship with each of our leading independent watch brands. In this way, we can provide our customers with important product and technical information and assess their feedback in order to continually improve our service.

In many cases, the manufacturers themselves are present at product launches and customer briefings, giving clients an insider’s view into the products they select. Similarly, to reflect the special nature of the products we represent, we conduct regular VIP events and functions for both private and retail customers, because we believe that purchasing a watch does not just end at the sale.

It should come as no surprise that the entire experience of dealing with Define Watches is as special and individual as the products we represent.

Watch Brands

Shop the world’s leading Swiss, German and Austrian independent watch brands.

Watch Brands - Define Watches

The extensive Sinn range features collections of mechanical watches engineered to meet the needs and demands of modern life, with the perfect piece to suit the most discerning male or female wear.

Watch Brands - Define Watches

Timepieces within the Alexander Shorokhoff watch collection are renowned for their exquisite design, beautiful finish and individual character. 

Watch Brands - Define Watches

The Armin Strom range comprises limited edition timepieces that are available in a choice of steel and various precious metals with and without gems.

Watch Brands - Define Watches
Jochen Benzinger produces some of the world’s finest examples of bespoke, one-off timepieces and is arguably the master of watch ennobling, skeletonising and guilloching.
Watch Brands - Define Watches

The name Bruno Söhnle has been associated with traditional watchmaking for over 50 years. During this time it has become synonymous with high quality watches for men and women showcased in a variety of styles and price points. Whether your preference is mechanical or quartz, streamlined or embellished there is something for everyone.

Watch Brands - Define Watches

At their core, Cornhel watches pay tribute to the old masters and their dedication to precision. Each timepiece created by Steffen aims to meet the high standards of craftsmanship established by watchmaking greats while using the best quality modern materials available.

Watch Brands - Define Watches

Each timepiece produced by this longstanding house is crafted and finished, by hand, in the tradition of the old Swiss and German masters, without computer-controlled, modern machines.

Watch Brands - Define Watches

Erwin Sattler piece is a statement that carries a deep belief in values and ideals that stand the test of time.

Watch Brands - Define Watches

Within each Grieb & Benzinger timepiece beats the heart of a freshly reformed historical movement. The filigreed components are deconstructed and restored down to the smallest detail. There are no blueprints and only a handful of specialists in the world are able to complete such complicated horological restorations and intense modifications.

Watch Brands - Define Watches
Austria’s answer to exquisite timekeeping with mechanical watches made-to-measure using components of highest quality and traditional manual work . Habring2, founded and run by powerhouse watch couple Maria and Richard Habring has several impressive achievements to its merit.
Watch Brands - Define Watches

The name Hanhart is synonymous with precision timekeeping. Since its inception in 1882, the company has been creating timepieces that combine precision engineering with unique design. With its passion for technical inventiveness, Hanhart has established an international reputation in the world of horology.

Watch Brands - Define Watches

For more than 200 years watch manufacturers from Hamburg have created chronometers for the sea-going captains of the city. Continuing this tradition, Hentschel Hamburg produces high-grade watches according to the well-acknowledged Hanseatic chronometric standard.

Watch Brands - Define Watches

Jaeger & Benzinger – a hidden gem in the watch world. This boutique, German watch brand is the collaboration of two passionate horologists and purveyors of truly hand-made products: Kay Jaeger and Jochen Benzinger.

Watch Brands - Define Watches

Kudoke’s watches are characterized by the perfectly coordinated refinements of their movements and a strong emphasis on individuality. This is how a Kudoke timepiece transforms over weeks of manual work into a bespoke work of art.

Watch Brands - Define Watches

Representing the beauty of time exclusive independent watch brand Lang & Heyne creates timepieces that combine extraordinary constructions, unique complications and delicate finishes housed in precious materials to present ticking treasures that will last a lifetime and beyond.

Watch Brands - Define Watches

Lehmann Precision Watches is the result of founder, Markus Lehmann’s childhood dream to create his own timepiece. Lehmann watches are characterized by highly precise technology, a clear-cut, ultra-modern design, and the manufacturer’s commitment to upholding the tradition of mechanical watches ‘made in Germany’.

Watch Brands - Define Watches

MeisterSinger is renowned as the specialist in single-handed watches. Because life is moving faster and faster and we adapt to the increasing pace of time, MeisterSinger seeks to contradict the ‘rush through life’ with its unique interpretation and presentation of the classic wristwatch. After all, timekeeping began with a single hand – sundials, the first church steeple clocks and Breguet’s subscription watches.

Watch Brands - Define Watches

Elegant timepieces that pay tribute to exceptional watch heritage while incorporating modern thinking, pure design and genuine watchmaking artistry.

Watch Brands - Define Watches

If Glashütte is the home of German accuracy, then Mühle is where this accuracy is embodied into timepieces.

The company’s long and illustrious history has continued to shape its philosophy of producing precision watches that are built to last. Mühle’s watches adhere to classical design principles and reflect an elegance and air of style that is completely their own.

Watch Brands - Define Watches

Since its foundation in 1927 as one of the early Glashütte watch companies, Tutima Glashütte has remained focused on delivering timekeeping precision to the highest German horological standards.

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