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Define Watches is the largest stockist of independently owned Swiss, German, and Austrian watch brands in Australia & New Zealand, and some worldwide.
Define Imports Pty Ltd T/A Define Watches
ABN 69 132 695 080
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For further information on any products please visit our contact page via the link below.
To request a service or a warranty review on your timepiece please visit our Service and Warrant Request page via the link below.
Define Watches Service Centre
Epworth Building Suite 423
33 Pirie Street
Adelaide SA 5000
At Define Watches we place great importance on maintaining a direct relationship with each of our leading independent watch brands. In this way, we can provide our customers with important product and technical information and assess their feedback in order to continually improve our service.
In many cases, the manufacturers themselves are present at product launches and customer briefings, giving clients an insider’s view into the products they select. Similarly, to reflect the special nature of the products we represent, we conduct regular VIP events and functions for both private and retail customers, because we believe that purchasing a watch does not just end at the sale.
It should come as no surprise that the entire experience of dealing with Define Watches is as special and individual as the products we represent.
Shop the world’s leading Swiss, German and Austrian independent watch brands.
The extensive Sinn range features collections of mechanical watches engineered to meet the needs and demands of modern life, with the perfect piece to suit the most discerning male or female wear.
Timepieces within the Alexander Shorokhoff watch collection are renowned for their exquisite design, beautiful finish and individual character.
The Armin Strom range comprises limited edition timepieces that are available in a choice of steel and various precious metals with and without gems.
The name Bruno Söhnle has been associated with traditional watchmaking for over 50 years. During this time it has become synonymous with high quality watches for men and women showcased in a variety of styles and price points. Whether your preference is mechanical or quartz, streamlined or embellished there is something for everyone.
At their core, Cornhel watches pay tribute to the old masters and their dedication to precision. Each timepiece created by Steffen aims to meet the high standards of craftsmanship established by watchmaking greats while using the best quality modern materials available.
Each timepiece produced by this longstanding house is crafted and finished, by hand, in the tradition of the old Swiss and German masters, without computer-controlled, modern machines.
Erwin Sattler piece is a statement that carries a deep belief in values and ideals that stand the test of time.
Within each Grieb & Benzinger timepiece beats the heart of a freshly reformed historical movement. The filigreed components are deconstructed and restored down to the smallest detail. There are no blueprints and only a handful of specialists in the world are able to complete such complicated horological restorations and intense modifications.
The name Hanhart is synonymous with precision timekeeping. Since its inception in 1882, the company has been creating timepieces that combine precision engineering with unique design. With its passion for technical inventiveness, Hanhart has established an international reputation in the world of horology.
For more than 200 years watch manufacturers from Hamburg have created chronometers for the sea-going captains of the city. Continuing this tradition, Hentschel Hamburg produces high-grade watches according to the well-acknowledged Hanseatic chronometric standard.
Jaeger & Benzinger – a hidden gem in the watch world. This boutique, German watch brand is the collaboration of two passionate horologists and purveyors of truly hand-made products: Kay Jaeger and Jochen Benzinger.
Kudoke’s watches are characterized by the perfectly coordinated refinements of their movements and a strong emphasis on individuality. This is how a Kudoke timepiece transforms over weeks of manual work into a bespoke work of art.
Representing the beauty of time exclusive independent watch brand Lang & Heyne creates timepieces that combine extraordinary constructions, unique complications and delicate finishes housed in precious materials to present ticking treasures that will last a lifetime and beyond.
Lehmann Precision Watches is the result of founder, Markus Lehmann’s childhood dream to create his own timepiece. Lehmann watches are characterized by highly precise technology, a clear-cut, ultra-modern design, and the manufacturer’s commitment to upholding the tradition of mechanical watches ‘made in Germany’.
MeisterSinger is renowned as the specialist in single-handed watches. Because life is moving faster and faster and we adapt to the increasing pace of time, MeisterSinger seeks to contradict the ‘rush through life’ with its unique interpretation and presentation of the classic wristwatch. After all, timekeeping began with a single hand – sundials, the first church steeple clocks and Breguet’s subscription watches.
Elegant timepieces that pay tribute to exceptional watch heritage while incorporating modern thinking, pure design and genuine watchmaking artistry.
If Glashütte is the home of German accuracy, then Mühle is where this accuracy is embodied into timepieces.
The company’s long and illustrious history has continued to shape its philosophy of producing precision watches that are built to last. Mühle’s watches adhere to classical design principles and reflect an elegance and air of style that is completely their own.
Since its foundation in 1927 as one of the early Glashütte watch companies, Tutima Glashütte has remained focused on delivering timekeeping precision to the highest German horological standards.
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Define Watches is the largest stockist of independently owned watch brands and carefully curate our watch collections to bring you the very best from independent Swiss, German and Austrian independent watchmakers, creating a new benchmark in bespoke luxury.
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