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Purchasing Information

Purchasing from Define Watches

Define Watches is the official stockist for all of the watch brands listed on our website. Established in Australia in 2008, Define Watches is one of the world’s leading retailers of independent German, Swiss and Austrian watch brands. Owned and run by Peter Petzold and Lydia Dalle Nogare, Define Watches is dedicated to providing high-quality, unique watches that represent value for money and individual style.

Having worked with most major Swiss and German watch brands across a variety of projects, Peter & Lydia bring over 30 years of horological experience to share with their customers.  Define watches prides itself on having one of the most customer-friendly, efficient shopping systems online.

Personalised communication is available at every stage to advise and support customers from the point of inquiry to the moment they fasten their dream watch onto their wrist and beyond.  Ongoing service and warranty cases are handled efficiently, in Australia at the Define Watches Service Centre and this is just another point of difference between cheap online retailers and serious watch experts like Define Watches.  And if you’re still not convinced you can visit our boutique in Noosa and see for yourself that we are here for you and, like you, we love watches too.

Safe and Secure

We know that the most important thing when you buy from us is that your details are safe. We want you to feel comfortable with every click and confident when it comes to payment. That’s why we use the very latest SSL encryption and authentication. And card payments are processed using eWay to meet the highest requirements of the Payment Card Industry Data Security Standard.

Every time you send us some information a unique key is created that only we can decode, so you can be sure that only Define Watches receives any information that you send.


Purchasing a watch online can be a daunting process as there are many unknowns and more than a few questionable websites. However, when you visit our Define Watches online boutique you can be assured you are dealing with the genuine article. Define Watches is the authorised dealer/agent for every brand we represent and we really couldn’t have become the market leader by selling sub-standard or counterfeit goods.

Over the years we’ve built up an excellent reputation through hard work, strict quality standards and dedicated customer service. We purchase and import all of our products straight from the manufacturers in Germany, Austria and Switzerland and the watchmakers are known to us personally. Thanks to these personal relationships we are able to bring you some of the best independent watch brands in the horological industry.

If you prefer more traditional shopping, to complement our web boutique, we also have a high street store in Noosa, on Australia’s stunning Sunshine Coast where complete watch collections are on display and constantly updated with new releases to spoil you for choice.

All the watches we sell come with a minimum 2-year warranty and warranty and service works are conducted in our own Australian Service Centre thus giving you further peace of mind that your watch is dealt with on-shore under international manufacturers warranty to the according standards.

Rest assured, when you choose Define Watches you are choosing a knowledgeable, authentic and dedicated retailer to whom time means everything.

“Wow, it’s like a candy store for grown-ups!” – this really says it all!

We are pleased to bring you the largest selection of independent German, Austrian and Swiss timepieces available in Australia, New Zealand and a range of international locations. Our collection includes over 15 brands and hundreds of stunning and unique timepieces to suit all tastes and budgets.

We endeavour to hold stock of every series watch on our website at any one time, so whatever you choose can usually be sent out straight away via overnight courier so you can wear it and enjoy it asap.  For items temporarily out of stock, orders can usually be filled within 2-3 weeks.  In the case of special or bespoke orders we work with you in collaboration with the watchmaker to ensure the project stays on track to deliver your dream watch in good time.

Each year we visit various watch fairs including the Baselworld Watch and Jewellery fair and we tour extensively throughout Germany, Austria and Switzerland sourcing exciting new brands and products to bring to you and add to our ever-changing catalogue.

If you have a question about an independent brand we don’t carry, simply ask and we’ll do our best to help. If you don’t take our word for it just peruse our online boutique and see for yourself.  There is something for every taste and budget… happy shopping.

At Define Watches we securely ship our speciality timepieces to locations across Australia, New Zealand, Hong Kong, Singapore and many more international locations (depending on the watch brand).

View our detailed shipping information below.

Express Delivery within Australia

We want to get your order sent as quickly and safely as possible. As such, all orders placed with Define Watches are shipped with Team Global Express and are fully insured up to $50,000 for Team Global Express .

A flat delivery charge for Team Global Express  deliveries within Australia is $40.00. A discounted rate of $19.00 applies for smaller items (under 500gr) such as bands.

Please note: Team Global Express can only be used if the delivery address will be attended on the day of delivery, otherwise additional re-delivery charges may be incurred.

Team Global Express is usually a quicker option to most city areas but only if the delivery/work address will be attended and an authorized person is there to take delivery. If there is a chance no one will be there to collect the parcel, we recommend contact our team before placing your order.

Optional Additional Hand-to-Hand Secured Transit Service

A fully tracked and insured courier service is highly recommended for items valued between $10,000 – $100,000. Please inquire via email to [email protected]. Insured value up to $100,000. The cost for this premium delivery service is $900.

Higher insured values are available upon request.

Courier Delivery to New Zealand, Hong Kong, Singapore, and other international destinations

We’ve established a fast and reliable network of partners for our international shipping to ensure your order from gets to you as quickly and safely as possible.

All orders sent from Define Watches internationally (New Zealand, Hong Kong, Singapore, and others) are shipped via FedEx Courier and are insured up to $60,000. A flat delivery charge of AUD $95.00 will apply for international orders. A discounted rate of AUD $55.00 applies for smaller items (under 500grms) such as bands.

We are watch specialists and we really do know our stuff.

We sincerely want you to know this so you can rest assured that you will receive the advice you’re looking for. Regardless of your needs, we can provide feedback and assistance to make your decision more informed and better qualified.

No question is too big or too small. Having worked over 30 years in the watchmaking industry, we can provide information about a range of topics ranging from how a watch sits on a wrist to in-depth technical information about specific movement complications. In fact, we’ve made it our business to know what we are talking about. Our staff are highly trained and, on a daily basis, guide our customers into making the best choices for their needs.

We started Define Watches with the goal of providing top-notch customer service and that is what we strive to do every day to ensure our customers receive not only the best products but also the best service.

Contact us, any time – we’re here for you, or leave us a review on Google via the link below.

Purchasing from Define Watches - Define Watches

One of the major advantages Define Watches can offer its customers is an on-shore Service Centre that is authorised and qualified to conduct all warranty and service work for every brand we represent. This is a major benefit to our customers because it means that watches can be serviced in Australia at cost-effective rates and with reasonable turnaround times.

We are an authorised Australian service centre for both major and niche watch brands, including our brands:

Armin Strom
Dornblüth & Sohn
Moritz Grossmann

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