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About Define Watches

Define Watches is proud to present Australia’s leading collection of German, Austrian and Swiss watch brands from independent watchmakers.

Our carefully curated collection of luxury brands appeals to a new generation of discerning customers who know how to appreciate quality, seek value for money, and recognise attention to detail.

Only the Best Watch Brands

We place great importance on maintaining a direct relationship with each watch manufacturer. In this way, we can provide you, our customers, with the most current product and technical information and assess your feedback in order to continually improve our service.

We offer brands that we believe in and trust, in order to provide our customers with the best consultation, support and range of speciality hand-manufactured and function-specific watches on the market.

Qaulity & Excellance above all

When it comes to finding the perfect watch, quality and expertise are key. We specialise in delivering above and beyond these expectations, with a wide selection of the highest quality watches on the market.

Our watches are made by world-leading watchmakers, with the finest materials and craftsmanship, ensuring they are stylish, functional, durable, and valuable.

In addition to our selection of watches, we also pride ourselves on providing expert service. Our team of watch experts have in-depth knowledge of all of our products and are happy to help you find the perfect timepiece to fit your style and needs. Plus, with our comprehensive warranty, you can trust that your purchase is protected. Trust us to help you elevate your style and timekeeping with our high-quality watches and expert service.

Expert Knowledge

Experienced watch specialist staff providing expert knowledge and advice

Quality & Authenticity

Exclusive watches from Australia’s authorised watch supplier

Secure Online Ordering

Protected SSL-encrypted website with card payments securely processed

Worldwide Priority Delivery

Insured priority shipping on all online watch purchases​

Online Or In-person

Our Noosa watch boutique is located in Queensland, Australia. Together with our extensive Swiss and Austrian collections, we hold one of the largest and most impressive collections of German independent brands outside Germany.

The store is open to public and private viewings during our regular trading hours, and outside of these hours for private appointments.

As an added feature we offer a fully certified online boutique where you can peruse and shop anytime, anywhere at your leisure. In this way we can offer the best and most efficient service and support.

Customer Testimonials

We proud to be Australia’s leading collection of German, Austrian and Swiss watch brands from independent watchmakers, and over the years some our customers have provided their testimonials of their experiences with Define Watches.

Search By Brand or Model

OR Search by Specifications

Find a watch by specifications? Refine your selection using our Advance Search tool here