About Us

Define Watches is proud to present Australia’s leading collection of German, Austrian and Swiss watch brands from independent watchmakers.

Our carefully curated collection of luxury brands appeals to a new generation of discerning customers who know how to appreciate quality, seek value for money, and recognise attention to detail.

We place great importance on maintaining a direct relationship with each watch manufacturer. In this way, we can provide you, our customers, with the most current product and technical information and assess your feedback in order to continually improve our service.

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We offer brands that we believe in and trust, in order to provide our customers with the best consultation, support and range of speciality hand-manufactured and function-specific watches on the market.

Our new Sunshine Coast watch boutique is located in Noosa where we hold one of the largest and most impressive collections of German independent brands outside Germany. The store is open Mon – Sat from 10am to 5pm and outside of these hours by appointment. As an added feature we offer a fully certified online boutique where you can peruse and shop anytime, anywhere at your leisure. In this way we can offer the best and most efficient service and support.

We look forward to seeing you soon.

Customer's Testimonials

Paul Grant, UK

"As a nervous first time buyer of a quality watch, I was amazed by the service I received. Peter was patient and had time for all my silly questions. The watch was delivered across the world on time and was perfect. A great price, great service and a truly great watch. Thank you!"

Paul Grant, UK

Watch: Dornblüth & Sohn

"Had a fantastic visit to your beautiful store and it was lovely to meet Peter and his wife. You were both so helpful in aiding my wife and I on our new watch purchase. Thank you so much, it was a pleasure buying from you."

David and Caren Fisher

Watch: MeisterSinger Singular

"It arrived this morning. Very pleased with it, have been looking forward to purchasing one for some time now. Exactly what I was hoping for. Your customer service -- first class. Quick response with my communications and quick service after placement of my order. There is something called 'buyers remorse'. I have none of that. It is the watch I have researched for some time and found to be my first choice."

Michael Scowen

Watch: Sinn 856