Safe, Secure & Authentic

Safe and Secure

We know that the most important thing when you buy from us is that your details are safe. We want you to feel comfortable with every click and confident when it comes to payment. That’s why we use the very latest SSL encryption and authentication from Comodo, considered the most trusted mark of security on the Internet today. And all payments are made using eWay meet the highest requirements of the Payment Card Industry Data Security Standard. Every time you send us some information a unique key is created that only we can decode, so you can be sure that only Define Watches receives any information that you send. Comodo also authenticates our site so you can be confident that when you visit us, it’s us that you are visiting Define Watches.


Purchasing a watch online can be a daunting process as there are many unknowns and more than a few questionable websites. However, when you visit our Define Watches online boutique you can be assured you are dealing with the genuine article. Define Watches is the authorised dealer/agent for every brand we represent and we really couldn’t have become the market leader by selling sub-standard or counterfeit goods.

Over the years we’ve built up an excellent reputation through hard work, strict quality standards and dedicated customer service. We purchase and import all of our products straight from the manufacturers in Germany, Austria and Switzerland and the watchmakers are known to us personally. Thanks to these personal relationships we are able to bring you some of the best independent watch brands in the horological industry.

If you prefer more traditional shopping, to complement our web boutique, we also have a high street store in Noosa, on Australia’s stunning Sunshine Coast where complete watch collections are on display and constantly updated with new releases to spoil you for choice.

All the watches we sell come with a minimum 2-year warranty and warranty and service works are conducted in our own Australian Service Centre thus giving you further peace of mind that your watch is dealt with on-shore under international manufacturers warranty to the according standards.

Rest assured, when you choose Define Watches you are choosing a knowledgeable, authentic and dedicated retailer to whom time means everything.