Define Watches is Australia’s leading independent-brand watch retailer. Specializing in premium men's and women's timepieces, we offer an extensive collection of the finest and most unique watches online and in-store at our beautiful, Noosa watch boutique.

Because of our passion for quality craftsmanship and excellent value, we carefully curate our watch collections to bring you the very best from independent Swiss, German and Austrian independent watchmakers, creating a new benchmark in bespoke luxury.