Our Watch Brands

Define Watches is the largest stockist of independently-owned watch brands in Australasia.

Because of our passion for quality craftsmanship and excellent value, we have hand-selected only the finest Swiss, Austrian and German independent watch brands to offer our customers.

We offer watch brands that we believe in and trust, in order to provide our customers with the best range of specialty hand-manufactured and function-specific watches on the market.

Armin Strom – contemporary Swiss masterpieces... You only have to hold an Armin Strom watch in your hand or place it on your wrist to experience the feeling of watchmaking at its finest. 

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Benzinger – beautifully handcrafted works of art... Jochen Benzinger produces some of the world’s finest examples of bespoke, one-off timepieces and is arguably the master of watch ennobling, skeletonising and guilloching.
 

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Bruno Söhnle – good looking and great value... Bruno Söhnle timepieces are produced in Germany’s famed Glashütte region establishing their production standards and accuracy benchmarks with the likes of Lange & Söhne, Original Glashütte and Mühle-Glashütte.

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D.Dornblüth & Sohn – traditional craftsmanship and old world charm... Each timepiece produced by this longstanding house is crafted and finished, by hand, in the tradition of the old Swiss and German masters, without computer-controlled, modern machines.

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Hanhart – specialists in time measurement & chronographs... The name Hanhart is synonymous with precision timekeeping. Since its inception in 1882, the company has been creating timepieces that combine precision engineering with unique design. With its passion for technical inventiveness, Hanhart has established an international reputation in the world of horology.

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Habring² – Austria’s answer to exquisite timekeeping... Habring² is a relatively young and vibrant Austrian watchmaking company started in 2004 by husband and wife team, Richard (formerly technical developer with IWC and Lange & Söhne) and Maria Kristina Habring.

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Hentschel Hamburg custom-made wristwatches – quality down to the last detail... For more than 200 years watch manufacturers from Hamburg have created chronometers for the sea-going captains of the city. Continuing this tradition, Hentschel Hamburg produces high-grade watches according to the well-acknowledged Hanseatic chronometric standard.

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Lehmann – ultra-precise mechanical watches... Lehmann watches are characterized by highly precise technology, a clear-cut, ultra-modern design, and the manufacturer's commitment to upholding the tradition of mechanical watches 'made in Germany'.

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MeisterSinger – relaxed time... MeisterSinger is renowned as the specialist in single-handed watches.
 

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Moritz Grossmann – elegant timepieces with heritage... In the mid-19^th century, gifted watchmaking pioneer Moritz Grossmann founded his watch manufactory in the then tiny village of Glashütte. Today, Moritz Grossmann is run by master watchmaker Christine Hutter who strives to uphold the integrity and heritage of the brand.

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Mühle-Glashütte – nautical instruments and precision watchmaking... Being one of the few, long-standing Glashütte establishments, Mühle is proud to be affiliated with the high ranking, original German watchmakers of this region.
 

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Sinn – a hot tip for watch collectors and enthusiasts... Frankfurt-based watchmaker, Sinn, enjoys a global reputation as a manufacturer of some of the most technically advanced, functional timepieces on the market.
 

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Peruse our selection of the finest hand-made leather bands and accessories, sourced from Germany’s most respected leather manufactories. Whether it is a vintage calf leather or elegant genuine crocodile leather, a new band can completely transform the look and feel of your watch.

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