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German, Austrian & Swiss luxury watches

Define Watches is Australia’s leading independent-brand watch retailer.

Specialising in premium men’s and women’s timepieces from Swiss, German and Austrian independent watchmakers, we offer an extensive collection of the finest and most unique watches.

Buying from Define Watches

At Define Watches we want to ensure your online shopping experience is enjoyable, comfortable and exciting.

It is important to us that you have absolute peace of mind on the quality, authenticity, information, service, secure payment and delivery when making your watch purchase. Ensuring we operate at this level of excellence has been core to our company since our establishment.

Explore our Information section by clicking here for more details

Expert Knowledge

Experienced watch specialist staff providing expert knowledge and advice

Quality & Authenticity

Exclusive watches from Australia’s authorised watch supplier

Secure Online Ordering

Protected SSL-encrypted website with card payments securely processed

Worldwide Priority Delivery

Insured priority shipping on all online watch purchases​

Reviews, Media & Publications

Browse our variety of resources available to help you select and understand your watch choice.

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Watch News & Newsletters
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Articles, Reviews & Unboxings
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Guide Videos
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Customer Testimonials

We proud to be Australia’s leading collection of German, Austrian and Swiss watch brands from independent watchmakers, and over the years some our customers have provided their testimonials of their experiences with Define Watches.

Inspiration Gallery

Need inspiration when selecting your new timepiece? Our Instagram feed below is full of photos and videos of our watches to get you excited.

And be sure to follow us via the button below to stay updated.

Search By Brand or Model

OR Search by Specifications

Find a watch by specifications? Refine your selection using our Advance Search tool here