Define Watches is the leading online store for premium men's and women's watches and timepieces. We offer the finest exclusive watch brand online, as well as in-store at our Noosa watch boutique.

We carefully curate our watch collections to bring you the best from independent watchmakers creating the new benchmark in bespoke luxury. Because of our passion for quality craftsmanship and excellent value, we have hand-selected only the finest Swiss, Austrian and German independent watch brands to offer our customers.

Shop at your convenience online or visit our stunning Noosa boutique – to peruse our vast collection of timepieces for men and women. We offer watch brands that we believe in and trust, in order to provide our customers with the best range of specialty hand-manufactured and function-specific watches on the market.