Dear [First name],

in this issue of the Defining Times we have decided to focus on the 2010 Baselworld Watch and Jewellery Fair to bring you the latest developments and new releases as quickly as possible.

Many watchmakers have found the last twelve months challenging. This is particularly true for the small, independent brands. The fact that several of these brands have developed new technologies, expanded their companies and are bringing something new to present at Basel is a story in itself.

In terms of the brands we represent, Sinn has once again come up with some new ideas such as the tidal watch – perfect for Australia and even better for those who spend their lives in and around the water. MeisterSinger has released a stunning selection of limited edition pieces including a series of classical pocket watches. Armin Strom has expanded its company and released their own calibre – big news in the watch world and a ground breaking step for the boutique Swiss watchmaker.

Full details of all new releases, by brand, can be found in the newsletter by following the links. Enjoy the read and stay tuned for more updates.