Define Watches

Articles

Mühle-Glashütte - Gourmet Traveller Wine, April 2010

In the tradition of all great German products, Muehle-Glashuette watches not only look amazing but
are also designed to perform. Attention to detail and a commitment to achieving optimal standards are
paramount at Muehle-Glashuette. Now available in Australia - these classic timepieces are setting the
standard for both style and performance.

Fashion Watches - Jeweller Magazine, April 2010

Peter Petzold, managing director of Define Watches, which supplies Sinn, Sothis, Benzinger, Muehle Glashuette, Rainer Brand and Joerg Schauer labels, says the materials used for cases, dials and bands will soon become more of a focal point, with increased use of lightweight titanium, matte polished steels, precious metals, mother of pearl and ennobled surfaces (including skeletonising, guilloching and engraving).

"The use of special case materials and dial treatments is taking over from the pure colour experimentation that we have seen before," Petzold says. "These finishes are becoming popular in Europe and the trend will hit our shores soon."

Watch Feature: ARMIN by Armin Strom - GQ, May 2010

A spin-off from boutique hand-skeletonising watchmaker Armin Strom, the 'Elements' collection offers four pieces to let you reflect your personality, mood and style.

Timeless Beauty - Harper's Bazaar, May 2010

Armin Strom's breathtaking watches are bejewelled works of art. The collection includes the white gold, 1.6-carat-diamond encrusted Ladies' Square, encasing the world's smallest skeletonized movement.

German Precision Timing - Sport and Style, May 2010

Elegant, timeless designs, optimal standards and impressive functionality underline the philosophy of German boutique watchmakers.

Over the past twelve months several German watch brands have entered the Australian market with a splash by winning over watch connoisseurs with their sleek designs, brilliant technological solutions and, as you’d expect, high standards.

Fair Square - The Adelaide Magazine, May 2010

Every now and then a new take on an old concept comes to light and that is exactly what boutique German watchmakers have done with the classic square watch format.

The sleek, clear lines synonymous with German watch design adapt perfectly to the rectangular case shape that is once again enjoying a renaissance and when you review some of these stunning examples it's not hard to see why.